"Small Efforts, Big Impact"

To become a nationally trusted retail brand known for consistency, reliability, and meaningful community impact  where every Filipino can shop with ease, confidence, and dignity.

Novendra envisions a future where shopping is not a burden but a joy where value and service go hand in hand. We aim to expand our presence across regions without losing the community-first mindset that defines us.

Our mission is to provide every household with convenient access to essential goods that support a better quality of life.

We do this by:

Maintaining a well-organized and hygienic shopping space

Providing fair pricing without sacrificing product quality

Partnering with local producers and responsible suppliers

Building genuine customer relationships

Innovating with simple digital tools